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POPADS的优化

冰山2019-04-03【流量优化】人已围观

简介分享一篇STM论坛上的文章,这个月费高达99刀的PRIVATE FORUM究竟藏着什么干货!COMPAIGN究竟要怎么优化,需要注意什么,看这里就足够了!

今天给大家分享一篇在STM论坛上的干货,无论是正规AM还是EMU,流量总之都要买的,但AM大牛们用着和EMU玩家们同样的平台却可以跑出转化,COMPAIGN究竟要怎么设置,需要注意什么,这篇文章就介绍了PopAds的玩法,就算现在还是在EMU的阶段,但把EMU玩成正规玩法,再回来看EMU就会十分简单,就像YM在群里有次交流说过,把CJ玩透了再去操作其他联盟,就好像你学会了高等数学然后再去参加高考,其结果可想而之,so easy~举一反三,正规和EMU同样也存在这样的关系,于是便想把这篇大牛的POPADS的COMPAIGN的优化分享出来。

PopAds很容易上手,是很多新人开始玩pop traffic的起点,但真因为玩的人多,所以如果不注重细节操作,肯定是白白烧钱,本文从以下十个方面进行优化,非常实用靠谱的一篇帖子。
1)怎样查看流量存量;
2)估算流量;
3)找到那些offer适合popads;
4)怎样使用blacklist;
5)Cost Inaccuracies;
6)应该注意的popads规则;
7)Traffic Volume的建议;
8)Target Adult/General and Wifi/Carrier Separately;
9)Play With Frequency;
10)关于预算的Budget建议。

为了让大家可以体验到原生原味的大牛的思路,我将原文贴出,就不进行二次加工了,大家可以借助工具,也可以人工代翻译,能从中学到大牛的经验并应用到自己的实践操作中,这翻译钱花的就值了。

I’ve come across several threads where members asked for tips on running at specific traffic sources. So I thought it would be nice to do a series on the most popular pop sources, since that’s the traffic type many newbies are starting out with.
This post will only list tips on how to run campaigns on PopAds.net. For guides on how to run pop camps in general, please refer to the links at the end of this post.
Let’s get started!
 

1) Check the Inventory Chart


PopAd has an inventory chart here: https://www.popads.net/traffics/inventory
Before starting a campaign on PopAds, it would be wise to check the inventory chart first to gauge competition levels and traffic volumes.
You can approach this in 1 of 2 ways:
1)If you already have a geo in mind, check the inventory chart to make sure there is a healthy amount of traffic volume. If there’s too little volume, you may want to start your test campaign on a pop source that has more volume for that geo.
2)You can also browse the inventory chart to look for geos that have relatively high traffic volume, low average bid, and lower number of advertisers (thus lower level of competition). Those would be good geos to buy traffic from. In the screenshot above, I’ve marked some of the geos that fit this bill, that I personally have experienced success in. You can start launching camps in those geos as soon as TODAY!


2) Check the Traffic Estimator


Whereas the Inventory Chart will show you the total amount of traffic for each geo, the Traffic Estimator will show you the traffic volume you can expect for your specific targeting options.
Even before you set up landers and offers and create a campaign in your tracker – you can start a “new campaign” in PopAds, specify your targeting options, and see whether there’s even enough traffic to be worth bothering to set up a camp there.
I always just set my bid to a huge number like $1 (NEVER leave it at that value when you set the campaign live!), then check the traffic estimator to see what the maximum traffic volume I can get for my targeting is. If it’s not more than 1-2k/day, I wouldn’t even bother setting up a camp – unless I’m running an offer with very high CR and good payout.
Also, if you’re testing unproven offers and/or landers, it would be best to set the bid to average or above to avoid getting all the shitty bot traffic nobody wants. You need to be confident about the traffic quality in order to give your offers and landers a chance to convert. You can get this average bid from the Traffic Estimator as well.
(Aside from bidding above-average, there are other ways to ensure traffic quality – I’ll talk about the “Site Quality” setting in another paragraph.)
 

3) Find Out Which Offers Are Working


Adplexity has PopAds included as a traffic source they’re collecting intel from. To find out what types of offers are working on PopAds and other pop sources for your target geo, and even the exact offers and affiliate networks of those offers, Adplexity’s your friend. This excellent thread illustrates how this is done:
 

4) Consider Using “The Blacklist”


MrGreen has kindly requested for a list of the most-blacklisted placements from PopAds for us a while back:
I have mixed feelings about using this list. I suspect that at least some of the placements that are on that list, are there not because their traffic is particularly bad, but because they are some of the biggest placements available and are therefore more prone to getting blacklisted. A placement can only convert with a good offer+lander, and there will always be people running dud offers and crappy landers even on the best placements. So the more traffic a placement has, the more people will receive traffic from it, and the more people will decide to blacklist it – this would be my guess. One of these days I should dig into my data to compare my results for the placements on this blacklist to see how many are indeed hopeless.
The list is a bit outdated as well. Still, if you’re getting a ton of traffic and want to potentially test more cheaply, consider applying the blacklist during initial testing. Once you’re green you can undo the blacklisting to retest all placements to see if some of them will be profitable then.
Speaking of weeding out bad traffic from the start, do consider running a bot test in the beginning. Caurmen explains it step-by-step in this thread:

5) Beware of Cost Inaccuracies


PopAds allows for traffic costs to be posted back to your tracker automatically through the [BID] token:
However, be aware that the costs you see in your tracker can be inaccurate. I’ve seen the actual spend being 100% more than (i.e. twice as much as) the spend shown in the tracker!
If instead of updating tracker stats, you want to just manually combine placement revenue stats from the tracker with placement cost stats from PopAds, here’s a tool you can use:
 

6) Mind the Rules


PopAds is really one of the most lenient pop networks out there. They will basically approve anything. But it doesn’t mean they don’t have rules:
Although they don’t have a lot of rules, they can be strict in enforcing the few that they have. People HAVE gotten their accounts banned for violating rules and most decisions are final. So please be careful!
In case the screenshot above becomes outdated, you can find them at the link below, under “What are restrictions on landing pages?”
https://www.popads.net/kb/advertiser


7) If Traffic Volume is High, Consider Testing with Highest-Quality Traffic First


PopAds contains several features that can allow you to tweak the quality of traffic you want to receive.
Of course, the higher the traffic quality you choose to receive, the less volume you’ll get, and the more expensive the traffic will be.
If there isn’t a lot of traffic for your targeting in the first place, I would suggest not to restrict traffic volume, as that would just slow down your testing.
However, if there’s ample traffic for your targeting, and you’re testing unproven offers and landers, then restricting to only good-quality traffic can give your offers+landers the best chance to show promise.
The various features are:
a)Quality – Obviously, the more sites you include, the lower overall quality you can expect – but there would also be higher traffic volume and lower cost. If there’s a lot of traffic available, I would sometimes set quality to Top 50%-70% to avoid the worst-quality traffic.
b)Primespot – Primespot will usually convert better than Non-Primespot. If traffic available is high, consider choosing Primespot only.
c)Dayparting – In the “Time Targeting” tab, you can specify which hours you want to target. If traffic available is high, consider targeting 9am-12am local time, or even 5pm-12am. For many offers, you’ll see best performance in the evenings when people are off work and before going to bed.
The more traffic there is for your targeting, the more you can afford to restrict it for better quality. One approach would be to restrict all of the above, i.e. set Quality to Top 50-70%, Primespot only, and daypart. Bid average and run traffic and see if you’re pleased with the volume. If not, open up restrictions one by one until you’re getting enough volume (such that you’re not waiting forever for testing to be done).


8) Target Adult/General and Wifi/Carrier Separately


Different types of traffic have different average bids. Best examples are wifi vs. carrier, and adult vs. general.
If you target them in the same camp using one bid, you’d be overbidding for one and underbidding for the other. So targeting them in separate camps would be ideal.
And in the case of carrier traffic, average bids for each individual carrier can be very different as well. So if you’re running a carrier-billing offer, it would be worth it to target each major carrier in a separate camp.
Note: If your offers accept wifi traffic, and do NOT have a simpler conversion flow for carrier traffic (e.g. 1-click or 2-click flow), then it may not be worth the effort to set up a separate camp to target carrier traffic. I would suggest to just target both in one camp. You’ll still get a little bit of carrier traffic. If by the by you see carrier traffic converting well, set up a camp with a higher bid to target carrier traffic, to get more volume.


9) Play With Frequency


I would recommend to use 1/24 frequency in the beginning while you’re testing offers and landers. This will often maximize your conversion rate.
Once your camp is green and doing nice ROI, test higher frequencies. A higher frequency will typically give you more traffic volume, but lower conversion rate, which may or may not result in greater profits.
When testing frequency, do remember that your aim is not to maximize ROI, but profits per day. It would be like trying to sell products in bulk at cheaper prices – you make less per item, but because you sell so many more items as a result, you end up with more profits. This is not always the case with frequency – thus the need to test to find out which frequency will be the most profitable.
And if your camp is doing high ROI, try setting frequency to “RAW” and see what happens. Set a low budget though to avoid overspending!
There are other things you can do with frequency to squeeze more profits from the available traffic. I’ll cover that in a follow-up thread.


10) Set a Low Daily and Overall Budget at Start


Setting a low daily and overall budget at first is often a good idea, for a couple of reasons:
–Your tracker link may not be set up correctly, or your offer could be down. Sending a bit of traffic first to verify that everything is working correctly, and that the visitor is being sent to the proper offer, can avoid wasting money.
–When you’re split-testing offers and landers, you’d want to check stats regularly for statistical significance. Setting a low budget can guard against over-running your camp (i.e. running traffic long after stat sig is reached).

最后,我们所要做的就是举一反三,优化,执行,总结,循环上面操作!

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